On July 25, 1978, the first child conceived through IVF, Louise Brown, was born. And this year on July 25, Louise Brown turns 45! Only 45 years have passed since the first successful IVF, but during this time a lot has changed. Nowadays, IVF is a common procedure; it can be used even under the state compulsory medical insurance quota. Thanks to assisted reproductive technologies (ART), more than 100 million people have been born in the world!!! This was a real scientific breakthrough and proof that there is a chance of having children even when natural conception fails. In 2006, Louise herself became pregnant without IVF and gave birth to a son. Louise Brown leads a completely ordinary life, does not seek publicity and rarely gives interviews, but continues to support educational activities in the field of IVF. Traditionally, in IVF clinics, July 25 was celebrated as the day of embryologists and reproductive doctors; now Louise Brown’s birthday has officially become World ART Day - the day of assisted reproductive technologies!